Ultimate Bet Rebrands as UB
The Ultimate Bet online poker site has rebranded itself and will now be known simply as UB. Rebranding is commonplace in the world of big business, but in most cases nothing but the name changes very much. Not so at UB, where the new name has been accompanied by a slick new look and an updated software download that takes client security and choice to even higher levels.
Starting with the appearance of the new site, visitors to UB.com will notice that it has a clean black and orange colour scheme and a sharp boxed design that makes a wide range of information easy to locate and access. The new tag line for the site is ‘Raise. Stack. Own.’ which summarises both the aggressive attitude of successful poker players the world over and perhaps also the confident attitude that the company has itself adopted in the online gaming world.
Ultimate Bet has been around for more than a decade and is one of the most successful online poker sites around, so it is certainly no forgotten kid on the block that needed to rebrand itself in order to make a fresh splash. In our opinion the rebranding is more of a celebration of all that Ultimate Bet stands for, and the fact that it can now refer to itself by its initials and still be recognised says a lot about how popular the site is.
The software upgrades make playing at UB even more secure (it was already very secure, but UB don’t want to take any chances in that respect) and even more user friendly. New games that can now be played at UB include four-handed poker games (where it is just you and three opponents at the table) and cash games that require each player to make an Ante bet (something that helps to build bigger pots and probably encourages more players to see the flop at the same time). The lobby has also been redesigned to help you locate your required games faster and easier than ever before.
One thing that hasn’t changed is the fantastic range of promotions that await new players and old-hands alike. Visit UB today and you can get 111% bonus on your first deposit, up to a maximum of $1,100!
Page Last Updated: 18/11/2009 16:43:27
